Digital marketing is the practise of advertising goods using the Internet or other electronic channels. People regularly consume digital material; for instance, in the past, we would only read the most recent editions of newspapers. However, very soon, traditional distribution channels will vanish, being replaced by a digital market that will entirely dominate the sector. There are countless cases that are impossible to count. With more users and an evolution from email to search engines, digital marketing would bring about a revolution in the marketing industry.